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Embrace Marketing Automation | Wyred- Multichannel Personalization

Transforming your company

Be proactive

Embrace Marketing Automation

Marketing Automation acquires, integrates and manages all relevant customer data, to enable insight into customers’ behaviours and needs and turn those insight into action.

Big Data & Cloud allow your company to manage huge amounts of information in real time in order to get the best out of all your customer’s information. And then Modern Programming languages are employed to create very reliable massive processing applications for real time management of million claims without any delay.

Big Data gives you data, Advanced Analytics gives you information, and Algorythms gives you knowledge with which to generate value through derivative actions.

We use Artificial Intelligence to take personalized decistions based on the information entered by marketing and customer care specialists. To improve decisions taking into account the relation established between the company and the customer, based on business goals and measuring economical impact. Artificial Intelligence improves agent productivity, anticipates the intent of customer and helps agents contextualize an incoming call, empowering them to provide customers with the best treatment.

MARKETING AUTOMATION ENABLES COMPANIES TO PROACTIVELY ENGAGE WITH CUSTOMERS MANAGING CONTENT AND USING A MULTITUDE OF TOUCH POINTS.

Proactive engagement with customers involves anticipating problems before they occur and proactively offering solutions before problems get out of hand. Companies with high retention rates have systems in place to prevent problems form happening, and when they do happen, they have procedures that get the problems solved, quickly. Exceeding customer expectations involve multiple and varied strategies, such as personalization, jpint-approaches to reduce pain points or “delight” strategies (such as magic moments or personal touches). However, for all those strategies to work, organizations must set regular and relevant communications and use the right channel to communicate with them.

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